Top Social Media Marketing Platforms in 2025

Social media platforms are the most common places for digital marketers to reach their target audience.

With over 5 billion users registered across various social media platforms, digital marketers understand that these platforms are a goldmine for advertising their products or services.

But, which social media marketing platforms should you allocate your budget to?

The answer depends on the type of customers you’re looking for and the features each platform offers its users.

Going through so many social media marketing platforms and figuring out which ones will work best for you takes a lot of time and effort.

To make things easier, we’ve listed 8 of the best social media marketing platforms in 2025.

LinkedIn

LinkedIn has come a long way from being a resume-sharing website to becoming the leading platform where professionals communicate.

Today, nearly all B2B professionals actively use LinkedIn.

LinkedIn provides various formats of paid advertisements to marketers such as sponsored posts, video ads, carousel posts, in-mail conversations, and more.

With the right social media marketing plan, it’s possible to effectively create a personal brand that people will trust.

Text-only posts may have dominated the platform in the past, but now LinkedIn’s algorithms are pushing paid media to the forefront, leading to more website traffic.

It is estimated that only 1% of users post on LinkedIn, providing a unique opportunity for social media marketers to increase brand awareness and grow organically on LinkedIn with a proper LinkedIn marketing strategy.

Unlike other platforms where people hate being sold to, users on LinkedIn are more welcoming to hear pitches of your services or products which means your social media efforts drive to generate revenue, not just engagement.

Premium tools like Sales Navigator provide users with added features, making it easier to find and reach out to ideal clients.

Instagram

The platform that started only as a photo-sharing app is now one of the top social media marketing platforms with billions of active users logging in monthly.

Almost 70% of users on Instagram are below the age of 35.

Features like advanced in-app photo editing, video editing, reel templates, and music libraries enable users to create engaging content quickly.

 

Using the right social media marketing tips and strategies, it is easy to grow on Instagram and increase brand awareness among a younger demographic.

Instagram marketing works best for promoting eCommerce stores, products, courses, and programs that are targeted towards a younger demographic.

Content formats like in-feed videos, reels, live streams, and more are suitable to connect with the youth through social media marketing campaigns.

For businesses and marketers, Instagram provides advanced analytics and cross-channel marketing for all Meta platforms.

Paid ad formats like 120-second videos work best for conversion. However, for certain brands other ad formats like images, carousels, stories, or shopping ads may also be suitable.

The average cost-per-click for running Instagram ads ranges from $0.2 to $2.

However, the CPC can vary based on industry type and ad formats.

Other than paid advertisements, Influencer marketing also is very effective on Instagram for building trust and credibility.

Facebook

In many ways, Facebook showed the potential marketing opportunities social media platforms held before social media marketing became mainstream.

Though the number of Facebook users is declining every year, it is still one of the top social media platforms for marketers thanks to its unmatched audience reach and advanced targeting capabilities.

Organic promotion for boosting brand image and lead generation using Facebook can be challenging as reach is limited as soon as the algorithm recognises that there is commercial intent behind the content.

But paid Facebook advertising is highly effective compared to other platforms,  generating an average return on investment (ROI) five times the ad spend budget.

Facebook has the most number of active users on its platform, giving it access to enormous user data. This means Facebook knows consumer behaviour and engagement patterns very well.

For advertisers, this means if the campaign objective is to generate sales then Facebook will place the ads to potential customers with proven buying patterns.

On the other hand, if the objective is engagement, Facebook would place your ads to the audience group that is most likely to interact with your content.

Facebook’s parent company, Meta, is continuously working on developing AI and AR/VR tech which will provide marketers with more means of advertising.

Already Meta launched the Advantage+ suite which is a collection of AI-driven advertising tools enabling marketers to precisely target audiences with personalised content.

With Facebook Ad Manager, ads can be placed effectively across all social media channels of Meta.

Meta ads placed strategically in multiple channels have more chances of conversion by reaching users at various touch points.

X/Twitter

As of 2024, X is reported to have over 600 million monthly active users.

The majority of the users are millennials belonging to the 24-35 age group.

X is known for raw, authentic, and real-time conversations.

It is a great platform for marketers to get the most current information about a trending topic related to news, sports, or celebrity gossip.

Twitter provides advertisers with a few ad formats that are unique to the platform.

The standard promoted tweet works well for engagements and website traffic.

If you are looking to increase your followers and create a brand identity, then opt for promoted account ads.

Video ads are also available for marketers to increase brand awareness about their products or services.

For big corporations with huge ad budgets promoted trend ads are a suitable option.

This ad format gives massive reach and visibility to a brand.

When it comes to ad pricing, Twitter is one of the most cost-effective social media marketing platforms for advertising.

Promoted Tweets cost between $0.25 to $2 per action, while Promoted Accounts range from $2 to $4 per follow.

For larger-scale visibility, Promoted Trends can cost approximately $200,000 per day, making them suitable primarily for substantial enterprises.

With a successful social media marketing strategy, this ad format can meet all your business objectives.

Industries that thrive on real-time engagement and public discourse, such as entertainment, media, and technology are best suited for marketing on Twitter.

The highly engaged user base of Twitter are easy target for industries aiming to capitalise on trending topics and immediate interactions.

Reddit

Reddit is a community-driven social media platform that gives a unique opportunity to marketers to precisely target the right audience based on interests and preferences.

Users can join various subreddits (known as forums) based on certain interests and topics where they give their opinions, answer questions, and ask for advice from the community.

Reddit is one of the best social platforms to do market research to gain valuable insights and learn about the personal values of your target customers.

Reddit provides advertisers with various ad formats ranging from sponsored posts to video ads in specific communities.

Proper research and ad optimisation can lead to an increase in website traffic that generates a higher ROI without wasting the ad budget.

Businesses with a small advertising budget can also run ads on Reddit, as they just need to spend a minimum of $5 daily on pay-per-click campaigns.

An ideal Reddit marketing strategy should combine both organic and paid methods to drive more conversions.

Posting and engaging with relevant communities to build trust and credibility is crucial to gaining visibility.

Using audience language to address and provide solutions to their problems makes the content more relatable and drives massive engagement.

Pinterest

With close to 500 million monthly active users, Pinterest is a social marketing platform that marketers need to pay more attention to in 2025.

Because of its visual and creative appeal, Pinterest is dominated primarily by female users.

Users can create, save, and organise pins on their profiles.

The pins can be linked to websites, products, web pages, and other digital assets.

While most social media platforms adopt all possible tactics to keep users on their platforms, Pinterest encourages users to go to other external links.

Pinterest can be thought of as a combination of Google and Instagram.

Marketers need to strategically place the right keywords and tags in the description so their pins appear on searches, but to get clicks the pins need to be visually appealing and generate curiosity.

With an effective social media marketing strategy the business objectives of your campaign can be achieved.

For certain types of niches like beauty, fashion products, custom furniture, DIY kits for room decoration, and more Pinterest is a very ideal marketing platform.

Several paid advertisement options like video pins, collection pins, carousel pins, and shopping pins are available for marketers on Pinterest.

A mix of organic and paid marketing approaches works very well on Pinterest for specific brands.

A Quick Note on TikTok

The fastest-growing social media platform we’ve ever seen, TikTok has been an incredibly beneficial marketing tool for businesses.

It pushes your content to social media users beyond your followers, giving you more organic reach.

Remember the #TikTokMadeMeBuyIt trend that started a few years ago?

There are currently over 11 million social media posts featuring that hashtag which were collectively viewed over 28 billion times.

But, with the current uncertainty of TikTok’s place and future in the US, it leads the question as to whether Australia will experience something similar.

While there is currently no immediate plan, there have been calls for the app to be banned following the initial announcement from the US.

With more than 350,000 Australian businesses utilising TikTok, its financial benefits for digital marketing are prevalent – but is this enough to keep it around?

Only time will tell.

Importance of Social Media Marketing

In 2025, it is evident that social media marketing is an effective method for awareness, cost, and growth for businesses of all types.

Both organic and paid social media marketing enable brands to create awareness and excitement around their product.

Businesses that are not actively advertising on social media are missing out on significant opportunities to generate revenue quickly while improving the company’s brand recognition value.

The number of users on social media platforms is only growing every year.

The time an average person spends on social media platforms is also increasing steadily.

Social media platforms provide the best ad placement opportunities to reach your target audience.

By using analytics dashboards linked to social media accounts, you can easily track and monitor ad performance.

With real-time data and analytics, it’s easy to refine and optimise social media ads to enhance campaign performance.

Is Social Media Marketing Right For Me?

Social media platforms provide the best opportunities for businesses of all types to place their products, services, or offers in front of their ideal audience.

Regardless of your industry, your potential customers are most likely using social media.

However, it is important to identify the correct social media marketing platforms where your ideal customers are most likely to convert to make sure your social media marketing efforts aren’t wasted.

For example, while SaaS founders might use Facebook or Instagram, the best place to reach them is LinkedIn, where they are more approachable.

Similarly, the best social media marketing platforms for promoting your eCommerce products will be Instagram or Facebook, depending on the target audience demographics and ad targeting options provided by the platform.

Choose BFJ Digital For Social Media Marketing

Undoubtedly, social media is an amazing marketing platform for gaining visibility and generating more sales while building a brand that people love.

But, which social media should you put your marketing efforts and budget into?

There are so many great options and you are not sure which social media platform is ideal to grow your business.

That’s where we come in!

At BFJ Digital, a leading Brisbane-based social media marketing agency with over 15 years of experience, we’ve helped countless Australian businesses achieve exceptional results through tailored social media marketing campaigns.

With a custom social media strategy based on your goals, BFJ Digital can take your business to new heights.

From choosing the right social platform, and creating marketing plans to running high-converting ad campaigns – we do it all for you.

Our team of expert marketers will deliver outstanding ROI for your ad budget on all social media platforms.

Get in touch with our team so we can take care of your social media marketing needs.