HubSpot’s Breeze AI Enhancing Marketing & Sales Automation

In September, HubSpot officially introduced Breeze at their annual conference, Inbound 24. 

Speakers mentioned that HubSpot had been working on combining all its AI tools into one centralised AI solution, now called Breeze.

But how does Breeze benefit your business?

Integrating all AI tools into Breeze enhances the performance of business sales and marketing operations.

This new feature is set to help businesses streamline their operations and enhance their performance.

Let’s find out exactly how. 

What Is Breeze AI?

Breeze AI is HubSpot’s innovative suite of AI-powered tools designed to maximise productivity and run daily operations efficiently.

Incorporating Breeze’s advanced AI capabilities into your workflows enables smarter and faster decision-making for your business.

Breeze AI excels in customer service, social media management, and lead generation.

Its AI Agents automate repetitive tasks like crafting impactful social content and providing 24/7 customer support.

By embedding contextual memory and automation, Breeze AI optimises processes like sales outreach and data analysis.

Businesses save time, reduce costs, and effectively deliver personalised, efficient customer communications.

3 Main Components

There are three components of Breeze AI: Breeze Copilot, Breeze Agents, and Breeze Intelligence.

Breeze Copilot

Breeze Copilot acts as your AI assistant, is thoroughly familiar with your business, and is capable of handling a wide range of tasks.

It can also perform precision tasks for you, such as devising a monthly content strategy and automating repetitive tasks to increase team efficiency.

Breeze Copilot suggests instant responses for your customer support agents based on past interactions, enhancing the customer experience.

It simplifies creating and publishing content like blog posts, email campaigns, social media posts, and more.

High-potential leads with greater chances of conversion are automatically scheduled for follow-ups.

Breeze Agents

Breeze Agents functions as a specialised workforce capable of handling precise tasks for your business with exceptional efficiency.

The most important Breeze Agents include:

• Content Agent: Automates content creation, such as blog posts, landing pages, and podcasts, using a data-driven approach.
• Prospecting Agent: Sends well-crafted emails to qualified prospects after analysing user behaviour.
• Social Media Agent: Designs social media campaign strategies, creates content, schedules posts, and tracks performance.
• Customer Agent: Smart AI customer representatives provide quick and relevant responses instantly.

These Breeze Agents reduce the workload of marketing, sales, and customer support teams by performing specific tasks proficiently.

Breeze Intelligence

If Breeze Agents are the muscles, Breeze Intelligence is the brain of the business where decisions are made.

Breeze Intelligence has access to a rich database of 200 million user and company profiles.

It enriches CRM data by filling in missing pieces from the database.

Breeze Intelligence also updates profiles in real-time, enabling customer support to provide accurate information.

By tracking buyer visits and actions on websites, Breeze Intelligence identifies buyer intent and helps qualify high-value leads.

Features of Breeze AI

Data Enrichment

Breeze AI has access to a database of 200 million buyer and company profiles, including roles, company size, location, and social media accounts.

When a lead is added to the CRM, their profile is automatically updated with key information from the database.

CRM data quality is assessed based on over 40 attributes and is continuously enriched to ensure the data remains up-to-date.

Buyer Intent

One of Breeze AI’s key features is identifying buyer intent based on user interaction with the website.

Using reverse IP tracking and data enrichment, customer details are collected without requiring them to fill out a form.

Workflows can be created in Breeze AI to pass high-intent buyers to the sales team for prospecting.

Form Shortening

A completed form is one of the best ways for the sales team to qualify for a lead.

However, many users are discouraged by lengthy forms.

Breeze AI addresses this issue by leveraging data enrichment to reduce the number of form fields.

As a result, more users submit the form, providing the sales team with enough information to reach out to leads with a targeted strategy.

How Breeze AI Can Benefit Your Business

Improving Efficiency

Breeze Copilot and Breeze Agent automate tasks such as customer support, content creation, and prospecting.

Features like data enrichment provide updated information to the sales team, increasing their chances of closing deals.

Workflows can be designed to streamline data management, making it more efficient and effective.

Integration with HubSpot and other CRMs is easy and quick.

Increase Sales

Breeze Intelligence uses behavioural data to identify high-intent profiles and passes this information to sales leads.

Its AI-powered customer support provides instant and accurate answers to potential customers, improving conversion rates.

Features like form shortening make it easier for users to complete forms, fuelling the sales pipeline.

Cost-Effective and Scalable

Breeze Agents make it possible to operate a business with a small sales, marketing, and customer support team, helping to minimise salary expenditure.

Breeze AI establishes processes and workflows to streamline operations, making it easier for businesses to scale and expand.

Industries That Can Benefit From Breeze AI

The unique capabilities of Breeze AI can particularly benefit the following industries:

E-Commerce

E-commerce businesses require an active customer support team to resolve customer issues promptly.

Breeze’s Customer Agent provides 24/7 support to your customers.

Blogs, social media posts, and promotional email campaigns are crucial for marketing efforts.

Content Agent and Social Media Agent plan can create promotional content based on valuable insights from Breeze Intelligence.

B2B Sales

Converting B2B leads can be challenging.

Personalised communication is essential for building long-term relationships with customers.

An efficient management system is also necessary to ensure regular follow-ups.

Breeze Intelligence can identify buyer intent by monitoring website activity and passing high-potential buyers to the B2B sales team.

The Prospecting Agent routinely follows up with qualified prospects to establish tailored communication and boost sales.

Healthcare

Proactive customer support is essential to ensure patients are given accurate information quickly.

Privacy must also be maintained when sharing and collecting sensitive data.

Breeze AI’s Customer Agent is equipped to handle sensitive information securely.

Breeze Intelligence can manage data and streamline record-keeping processes.

Real Estate

Real estate agents must regularly follow up with multiple clients and homeowners while constantly reaching out to new leads.

An active social media presence is therefore crucial for attracting clients.

The Customer Agent of Breeze AI can respond to basic property queries.

Content plans to acquire more clients can be done by the Social Media Agent, while the Content Agent generates and schedules social media posts.

The Prospecting Agent can follow up with interested clients by running email campaigns crafted by the Content Agent.

Choose BFJ Digital For HubSpot Marketing Strategy

Breeze AI offers powerful tools like Breeze Agents and Breeze Intelligence that allow businesses to operate efficiently, even with a small team.

Features such as data enrichment and buyer intent ensure your sales pipeline is consistently filled with high-intent prospects.

BFJ Digital is a Platinum HubSpot Agency Partner, making us one of the best choices for developing your HubSpot marketing strategy.

In addition to our HubSpot project management services, we provide training and support throughout the entire process for our clients.

Contact our team to discuss how we can integrate HubSpot and Breeze AI into your business to boost revenue and sales.