Dana Cano

CRM Manager at BFJ Digital

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Qualifications

  • MicroMaster in Business Leadership (Organisational Leadership)

  • MicroMaster in UX Design and Evaluation

  • Bachelor's in Communications and Advertising

About

Dana Cano is the CRM Manager at BFJ Digital, specialising in CRM and marketing automation with over a decade of experience in digital marketing. Dana empowers teams to scale business growth by optimising operations through automation tools and seamlessly integrating CRM technology into daily workflows. 

Her expertise lies in identifying and eliminating operational friction points that slow down business growth, whether through poor alignment between teams, redundant manual tasks, or inefficient communication processes. 

Over the past 10 years, Dana has helped numerous companies significantly increase revenue by implementing streamlined CRM systems that enhance both efficiency and effectiveness. 

With a strong educational foundation, including MicroMasters in both Business Leadership and UX Design and Evaluation alongside her bachelor's degree in Communications and Advertising, she brings a unique perspective that combines technical proficiency with user-centred design thinking. 

Her approach ensures that CRM implementations are not just technically sound but also intuitive and readily adopted by teams, maximising return on investment and driving sustainable business growth.

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