A Three-Site Migration and Rebuild for Guide Dogs
Three Guide Dogs websites moved onto one platform: 484 pages and 1,015 content items migrated and rebuilt.
Karmo sought out BFJ to undertake an overhaul of their website, aimed at enhancing user experience across various Karmo service lines.
Karmo sought out BFJ Digital to undertake a complete overhaul of their website, aimed at enhancing user experience across various Karmo service lines. The project’s goals included not only a revamped website but also the elevation of SEO rankings and online presence. BFJ Digital was enlisted to craft this new user-friendly design and to further improve the conversion and lead tracking process through the integration with CRM sales systems.





A key aspect of our collaboration involves conducting a strategic audit and workshop to thoroughly comprehend your business and the top competitors within your sector. This understanding helps us identify successful strategies that can be emulated on your new website, allowing us to build on those successes with innovative improvements.
Initially, we conduct interviews with the staff and meticulously document the existing processes. Recognising that we’re dealing with individuals with ingrained daily habits is crucial. Once we’ve been able to replicate the process, we then look for opportunities to incorporate enhancements into that flow. To support this transformation, we provide tailored training sessions and conduct weekly check-ins to offer specialised instruction and guidance.
By comprehending the fundamental issues within the business, BFJ Digital is equipped to evaluate, define, and scrutinise each problem. From there, we design a system that not only enhances marketing efforts but also boosts revenue across various departments.
With innovation at our core, our leading thinkers at BFJ publish their findings to ensure our knowledge is shared to support and educate.
Book a free strategy session. We'll show you what's working, what isn't and what we'd change first.