Alondra Property Marketing

Using a diversified and sophisticated property digital marketing plan BFJ Digital helped Alondra sell their 53 apartments before planned.

Through a collaborative effort with the client, after taking over the account during covid due to lack of media performance, we developed a sophisticated marketing mix that sold the project ahead of schedule, with budget to spare.

What We Did:

  • Sell out Alondra Residences
  • Implement paid search and SEO
  • Increase media performance
Real platform CPAs unlocked
+150%
Decreased sales acquisition cost
90%
Apartments Sold
100%
property marketing brisbane
brisbane property marketing

How Did We Do It?

  1. Data & Analysis

    The first task was to determine what data existed and what reporting methodology was in place. Rebuilding the attribution meant an improved understanding of success.

  2. Digital Marketing Strategy

    Rebuilding all performance media enabled a far more sophisticated media strategy. Transitioning from a siloed approach to a fluid marketing budget that aligned with lead generation resulted in a 100% reduction in CPA. Additionally, we implemented offline media initiatives, which further enhanced our holistic media approach.

  3. CX Audit

    Analysing the data revealed the necessity for a transformative customer experience that seamlessly extended to sales. By enhancing Alondra’s utilisation of their HubSpot CRM with comprehensive tracking, the same team could now deliver real-time lead feedback, streamlining the customer journey process and elevating the marketing performance.

  4. The Results

    • 90% Decreased sales acquisition cost
    • +150% Real platform CPAs unlocked
    • 100% Sold the development during covid

We began our partnership with BFJ in mid 2021. They are very good at what they do - very professional and talented. They have done and continue to improve our digital performance. And as importantly they are a great team to work with - very good people.

Tricia, Marketing Manager

More Case Studies

With innovation at our core, our leading thinkers at BFJ publish their findings to ensure our knowledge is shared to support and educate.

View all

Are you a changemaker?

Book a free strategy session. We'll show you what's working, what isn't and what we'd change first.

  • Meet with a strategy specialist to build a growth plan
  • Increase your media performance by up to 200%
  • Improve business efficiencies to increase ROI via automation and increase profit
  • We cut to the chase. What digital marketing is actually working?